Bistro Franc brings a sunny slice of the French Riviera right to the (admittedly a bit greyer!) Liverpool. They wanted to expand their reach by shifting their branding from strictly "French" to a broader "Mediterranean" vibe.
The Concept
To pull it off, I paired vintage style photography with a deep, dreamy blue palette. I gave them a fresh, whimsical update using looping fonts, soft rounded shapes, and a cheeky snail motif hidden in the typography.
A chic, playful identity that hits the perfect sweet spot between traditional French roots and a relaxed Mediterranean soul.